Thinking2 - Web Development & Design

The Cornerstone of Your Business - 11 Reasons Your Small Business Needs a Website

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So, you’re a small business.  Trust us, we get it, we’re a small business too.  So, we understand what’s it can be like to be running a lean operation, especially if your business is new.  You’re focusing on the day-to-day tasks, the necessities and the urgent issues that may come up – maybe you’re thinking your Facebook page is enough, the sign on your car will bring in calls, and you can’t afford to have a website.  To be honest, you’re wrong.  You can NOT afford to NOT have a website – and the only way to seriously grow your brand and start promoting your business is to have a professional website.<br />
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<span style="color: #e69138;">Customers expect it</span></h2>
Whether you’re staying connected to your current customers, or connecting with new customers who want to learn more about your business, a website is certain to help you do just that.<br />
Six out of ten consumers expect online content from businesses, and more than half go directly to a brand’s website to learn more about products and information.  People today also turn to the internet when they have a problem, and it’s a great opportunity for your business to be the one with the solution.<br />
A professional website allows you and your business the opportunity to give consumers what they’re looking for by optimizing your site with content related to your industry, exposing your business to new customers.  If you don’t have a website, these digital-savvy customers may find what they need from someone else who does.<br />
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<span style="color: #e69138;">The cornerstone for your marketing</span></h2>
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Your website will be the cornerstone of your advertising.  So, before you print those business cards or buy ad space, you need to build a website.  </div>
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What your business is all about, your products and services and promotions should all be present on your site so you can create your marketing materials with that in mind, and drive customers to your <a href="http://www.thinking2.com/online-web-services/web-design.asp#custom-web-design" target="_blank">website</a> to learn more.</div>
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<span style="color: #e69138;">Builds credibility</span></h2>
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Online reviews and the ability to find you are key for customers.  If you haven’t established an online web presence customers may not be able to find you, making you and your company appear out of touch and possibly unreliable.</div>
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90% of consumers say their buying decisions were influenced by online reviews.  While many people love word-of-mouth referrals, they also like to see for themselves.  And when they take to the internet to do so and they can’t find you, you may have missed your chance.</div>
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<span style="color: #e69138;">Helps you control your online narrative</span></h2>
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Be the one to tell your story on your own terms.  A business website, along with a company blog, can help owners get their “who we are” out there for the world instantly.  Pair your site with your social marketing and networking sites to target your audience and build your customers.  It’s a great way to connect and engage, and it puts you in control.</div>
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<span style="color: #e69138;">Big benefits for local business</span></h2>
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Websites are just as important for small businesses as it is for large corporations, if not more.  Most households turn to the internet when looking for local for products or services.  Today search engines know your location, and they look for businesses online in the area when providing their search queries.  This is a great way to stake your claim on your local market and show them why they should choose you.</div>
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<span style="color: #e69138;">Competitors all have company websites</span></h2>
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If someone is searching for you or your services online and you aren’t there, who do you think they are going to find? Your competitors…that’s right.  They will start seeing reviews, sites and information pertaining to your business, but not your business, someone else’s.  Don’t let that happen.</div>
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<span style="color: #e69138;">Open for business 24/7</span></h2>
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Don’t worry about putting the Closed sign up anymore.  Your night owl customers can find you, your business and your products online all the time, not just from 9 to 5.  And with your site you can reach people outside of your area to sell your services and products, even at 2 in the morning.</div>
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<span style="color: #e69138;">Sell your products and services</span></h2>
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It’s your digital brochure, accessible at any time to anyone.    It allows you to share up-to-date information regarding your products and services at any time, no need to wait to re-print outdated materials!</div>
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<span style="color: #e69138;">Google search results</span></h2>
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With various <a href="http://www.thinking2.com/online-web-services/online-marketing.asp#seo" target="_blank">SEO packages</a> you help increase your ranking on Google.  You should also pack your site with relevant content to help consumers find just what they are looking for…you!</div>
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<span style="color: #e69138;">Company & staff resource center</span></h2>
Would like your business to run more efficiently? Your website can also be an in-house tool that allows your staff to access resources via a web portal from anywhere, not just while they are in the office.  Think that you need <a href="http://www.thinking2.com/online-web-services/web-development.asp#development-solutions" target="_blank">custom web-based tools</a> to share data, update resources, generate reports, display news and more…well we can help you with that!  In fact, we’ve helped many of our clients by creating custom tools and database systems to do just that.<br />
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<span style="color: #e69138;">Need help with hosting for your website or email?</span></h2>
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Thinking2 provides <a href="http://www.thinking2.com/online-web-services/hosting.asp" target="_blank">hosting</a> for your business’s web and email needs, giving you the tools that let you work efficiently and securely.</div>
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<i><span style="color: #45818e;">Small businesses succeed when they combine <a href="http://www.thinking2.com/online-web-services/online-marketing.asp#email-campaigns" target="_blank">Email Marketing</a> and <a href="http://www.thinking2.com/online-web-services/online-marketing.asp#content-social-media" target="_blank">Social Media</a>.</span></i></h3>
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<i><span style="color: #45818e;"> Let us help get you there.</span></i></h3>
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Ready to connect and get things started?   <a href="https://www.thinking2.com/contact/index.asp#request-a-website-quote" target="_blank">Request a quote</a> today and we can take the leap together!</div>

The Cornerstone of Your Business - 11 Reasons Your Small Business Needs a Website

So, you’re a small business. Trust us, we get it, we’re a small business too. So, we understand what’s it can be like to be running a...

Animated Parallax Redesign for Software Company

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj96NCu2TOsThjcDKBRJuwWwG3fKZgJV_hFO_apEHtiVPgRgyMK_7vC16RltgmepImcg-4V8kSPuISEVOTQMldrL2Yps8Ht4zIdpPim7Vs0ajV-BmnMBITvNB0SUfdMAo6DspkJx0B7FJAJ/s1600/video-background-responsive-web-design-decision-edge-image-gallery.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj96NCu2TOsThjcDKBRJuwWwG3fKZgJV_hFO_apEHtiVPgRgyMK_7vC16RltgmepImcg-4V8kSPuISEVOTQMldrL2Yps8Ht4zIdpPim7Vs0ajV-BmnMBITvNB0SUfdMAo6DspkJx0B7FJAJ/s1600/video-background-responsive-web-design-decision-edge-image-gallery.jpg" /></a></div>
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<a href="http://www.thinking2.com/website-design-portfolio/web-development-animated-scroll-decision-edge.asp" target="_blank">DecisionEdge</a></h2>
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<a href="http://www.thinking2.com/website-design-portfolio/web-development-animated-scroll-decision-edge.asp" target="_blank">Parallax Scroll + Video + Responsive Web Design + Image Gallery</a></h3>
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Conveying a client's product through the use of digital media can be an empowering thing.  Using custom video to show how products and services work is now becoming a great tool, and we decided to use that tool in creating the new <a href="http://www.decisionedge.com/" target="_blank">DecisionEdge</a> website.<br />
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A new clean design with custom website videography provided a visual concept and direction to showcase their unique and easy to use Earned Value Management software.<br />
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And, while screenshots of software aren’t always the most artistic, we enhanced modern stock photography with superimposed screen captures of the working software, creating a visually appealing image gallery.<br />
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Utilizing animated parallax scrolling provides fluid transitions of information segments making it easy for the visitor to tour the product information and features. The animated content, videos, and images create a dynamic break that makes an impact and engages the user.  Included in the parallax design is an interactive icon based section that keeps the design simple and clean while allowing the visitor to learn more about the product details by selecting the various features.<br />
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Creating ways to bridge the gap between user and product is something we love to do and we'd love to help you.<br />
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What's your next project look like?<br />
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<a href="http://www.thinking2.com/online-web-services/web-design.asp" target="_blank">Responsive Web Design & Development:  Simi Valley, CA</a></h4>

Animated Parallax Redesign for Software Company

DecisionEdge Parallax Scroll + Video + Responsive Web Design + Image Gallery Conveying a client's product through the use of dig...

Surging Ahead Into 2017 with Responsive Web Designs

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<span style="font-size: large;">What can we look forward to in 2017...</span><br />
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<span style="font-size: large;">New Designs?  Increased Usability?</span></div>
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<span style="font-size: large;">An Expanse in Knowledge and Appreciation of the Web?</span></div>
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<span style="font-size: large;"><i>Yes to all of the above!</i></span></div>
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<span style="color: #e69138;">Responsive Design</span></h2>
First and foremost lets address the obvious, accessibility and usability of your website.  If your site is NOT responsive, stop what you are doing and get that site updated.  I mean, like now!  If you are looking for more traffic and better search results you will not find it with an outdated site, period.  Google prefers responsive websites because they are crawled easier.  Web standards are important and it is just as important to make sure you are updating your website to implement these new standards. <br />
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Aside from increased SEO, users today are accessing sites more from their mobile devices, more than 50%.  So, if your site isn’t mobile friendly and responsive you are missing out on reaching your market.  Check if Google thinks your site is mobile friendly with their <a href="https://search.google.com/search-console/mobile-friendly" target="_blank">new mobile-friendly test</a>.<br />
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While your site may be mobile friendly it may not be responsive.  Responsive design serves all devices with the same code that adjusts for screen size.  </div>
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<b>Google recommends using responsive web design for the following reasons:</b></div>
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<li><span style="text-indent: -0.25in;">Makes it easier for users to share and link to your content with a single URL.</span></li>
<li><span style="text-indent: -0.25in;">Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.</span></li>
<li><span style="text-indent: -0.25in;">Requires less engineering time to maintain multiple pages for the same content.</span></li>
<li><span style="text-indent: -0.25in;">Reduces the possibility of the common mistakes that affect mobile sites.</span></li>
<li><span style="text-indent: -0.25in;">Requires no redirection for users to have a device-optimized view, which reduces load time.</span></li>
<li><span style="text-indent: -0.25in;">Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.</span></li>
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<span style="color: #e69138;">Increase in Web Users</span><o:p></o:p></h2>
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People are increasingly turning to the web for information, whether it be research or to connect with a service or business.  Your business is never too small to have a website, and frankly, if you don’t have a website you are missing out and losing business to your competitors that do – and that’s a fact.<o:p></o:p></div>
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GoDaddy surveyed businesses and found that 83% of the businesses with online platforms said they gained a competitive advantage over other businesses that do not have websites.<o:p></o:p><br />
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<span style="color: #e69138;">Pushing the Limits</span><o:p></o:p></h2>
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While 2017 will undoubtedly push the limits of design we begin looking to those that create outside the box to help lead us to incorporate various aspects in a “real world” scenario for our clients.  Various features such as Video, Innovative Scrolling and Parallax, Vivid Colors, Advanced Animations, Bold Typography, and Original Imagery can be added to designs to bring them up to date and engage the visitor without breaking the bank.<o:p></o:p><br />
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With 2017 just around the corner, web design will begin to move away from the very flat trends that we’ve been used to seeing.  Bold styles will continue to grow and help convey brand image while also incorporating an end user experience that is easy to use.<o:p></o:p><br />
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We are excited to enter in to the New Year with such new and exciting things happening in web design.  While we’ve seen a lot since we started in 1999, 2017 is sure to be the most exciting and engaging year yet!<o:p></o:p></div>
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<span style="font-size: large;">Are you ready to start 2017 off with a bang?!</span><br />
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<b><span style="color: #e69138; font-size: x-large;"> <a href="http://www.thinking2.com/contact/index.asp" target="_blank">Get Started Now</a> </span></b><br />
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Surging Ahead Into 2017 with Responsive Web Designs

What can we look forward to in 2017... New Designs? Increased Usability? An Expanse in Knowledge and Appreciation of the Web? ...

2016 Redesign? Questions you need to ask before you get started…

So you think it’s time to redesign your website.  You’ve either come to the realization either because your website isn’t meeting your current needs and/or goals, or between the unsupported flash, slow load times, outdated graphics and images that scream early 2000’s you’ve come to the realization that your website is pretty outdated.   Before you dive into uncharted waters there are a few things you need to ask yourself first.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-RUegStOWSSRz4bXh-I0t6rMpkIJlXb3aJ2mvff8fwrwogr-v9g61eV5AE_qfrTB09tmCV-JKB8FYccQAU95wtRx-ZgZpec5xjhv0_xD9L8u605VsUOjq0c88e6DUY28LvSWS-fs9kAPW/s1600/blogger.jpg" imageanchor="1"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-RUegStOWSSRz4bXh-I0t6rMpkIJlXb3aJ2mvff8fwrwogr-v9g61eV5AE_qfrTB09tmCV-JKB8FYccQAU95wtRx-ZgZpec5xjhv0_xD9L8u605VsUOjq0c88e6DUY28LvSWS-fs9kAPW/s640/blogger.jpg" width="640" /></a></div>
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<span style="color: #e69138;">What is the goal of your website?</span></h2>
Let’s think for a second about what the objective is for your site, who will be using it and what exactly are they looking for.  Is this an informative site for your business where you hope to get leads, an e-commerce site to sell your goods, or possibly a blog with e-newsletter subscribers?  Once you’ve established a more focused idea as to how you want your website to work for you we can design the site structure and layout that will appeal to your visitors.  Ultimately you will be asking yourself what do you hope to accomplish with your website.<br />
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<span style="color: #e69138;">What is the competition doing?</span></h2>
Looking at what competitors are doing can help give you a better understanding as to what clients are looking for, what you may like or dislike and where you can improve.  This is a great guide for your designer and helps them see the direction you would like to go.<br />
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<span style="color: #e69138;">Is the current site accessible on all platforms?</span></h2>
It’s 2016, and a responsive design is definitely a must when developing a site.  Moving forward with a responsive site will allow you to reach more visitors and will increase the longevity of your new website, giving you a larger return on investment.  If your site is not responsive or mobile friendly it is definitely time to update your site.<br />
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<span style="color: #e69138;">What is currently working on your site, and what is not?</span></h2>
If you currently have a website take notice of what is working and what is not.  A great idea is to talk to users of the site and see what keeps them engaged and how they move through the site.  You can also revisit the competition to see what may be working on their site and contemplate whether it is implemented properly on yours.<br />
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<span style="color: #e69138;">What is our budget?</span></h2>
This is one of the biggest questions that businesses often ignore or avoid.  Your budget will be the guiding factor for your wants and needs.  A website cost is based on varying factors including type of code or foundation, how many pages you’ll need, and the type of features you want.  Be realistic and take note that you want your website to be a tool and not a hindrance to your business.  With a well appropriated budget and a good designer/developer, your site will have greater longevity and impact on your business.<br />
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<span style="color: #e69138;">What do you want and what do you need?</span></h2>
Your list of want vs. needs will give your designer a great jumping off point to build out your bid.  If your budget is tight, maybe some of your wants will have to be foregone or some of the necessities will need to be implemented in a different way.  Getting a realistic perspective as to what you can get for your money will help you prioritize and implement effectively.<br />
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<span style="color: #e69138;">Will we want a cms and how will it be used?</span></h2>
The need to update your site yourself can vary depending on your needs.  If updates are few and far between it can be more cost effective to forego a cms and have a developer or someone familiar with code to update the site for you.  They often can complete the tasks more efficiently saving you time and money.<br />
If you do require a cms then you will need to outline what the cms needs to handle and what you will be using it for.  Is it strictly for content or are there images, files, charts, and information that needs to be stored and displayed?  You’ll also want to weigh your cms options and note the pros and cons.<br />
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Clarifying these questions before jumping off into the great abyss can be a daunting task but don’t fret, take a deep breath, stay calm, and take them one by one.  A comprehensive understanding will aid you in making your new website redesign a great experience.  Ready to connect and get things started?   <a href="https://www.thinking2.com/contact/index.asp#request-a-website-quote" target="_blank"><span style="color: #e69138;">Request a quote today</span></a> and we can take the leap together and start creating you an awesome design that supports your brand.<br />
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2016 Redesign? Questions you need to ask before you get started…

So you think it’s time to redesign your website. You’ve either come to the realization either because your website isn’t meeting your curre...

Professional Website for Young Entrepreneur Association

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHnrtRdnRv3S6OE-Wt-w2ui4bmrOx8PRU1ZDKfZcgaoCXSB-GZHCorJP_7qnTAJzPIXTxlNh6k1oS9wlg_H-2tfSafr2eNb3TgyNkbmj_kPoc_KYfWCuhMpYneZuyMv85Z1qiNXRykkSqO/s1600/About.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4TrjEoLHOI7HWMPI_HoduqoEScPOxiISsZZPYKCvFQs19ypOyikiEhxF26LN0TPZLQ3JL4RywFS0h3KAJ3_U6JKn2S2zr7o1UPfUG30QCX1tu4E31nxlP-ITHJ4c-Yhb44hcuCcfaV8_0/s1600/Main.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4TrjEoLHOI7HWMPI_HoduqoEScPOxiISsZZPYKCvFQs19ypOyikiEhxF26LN0TPZLQ3JL4RywFS0h3KAJ3_U6JKn2S2zr7o1UPfUG30QCX1tu4E31nxlP-ITHJ4c-Yhb44hcuCcfaV8_0/s1600/Main.jpg" /></a></div>
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Investing in the future of upcoming generations and encouraging them in their aspirations helps to create driven individuals.  We were excited and inspired by <a href="http://www.yeacal.org/" target="_blank">YEAcal’s</a> desire to “create a business like environment that aims to educate future entrepreneurs with the skills to become business owners and innovators.”  As small business owners ourselves we know how hard it is to be out there on your own with no safety net, but we also know the pride and rewards of being and entrepreneur.<br />
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Setting young individuals up for success with the knowledge early on and encouraging them to have the confidence to take their ideas to the next level will give them a beneficial head start.  We are very proud to have been able to be part of YEAcal’s new website that will reach young entrepreneurs all across California.<br />
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We worked with YEAcal to create a young yet professional site that played off their logo colors and introduced clean and impactful graphics.  The site also includes multiple jQuery forms for Membership and Sponsor opportunities.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhfLQPJ8UCBd3oIxVBIL3HPrnFuL1T14DWcdN7dsO2i3CKZWjJigUVIw1t5ongH-1D_pGE5gTrYFPeVAVuKuzXT-mHfWz-gUGXBTIvRUG4lULTPqfHsJ-O0H8FuWDy2izpTF-w125WS2gm/s1600/About.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhfLQPJ8UCBd3oIxVBIL3HPrnFuL1T14DWcdN7dsO2i3CKZWjJigUVIw1t5ongH-1D_pGE5gTrYFPeVAVuKuzXT-mHfWz-gUGXBTIvRUG4lULTPqfHsJ-O0H8FuWDy2izpTF-w125WS2gm/s1600/About.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Simi Valley website is clean and professional with a youthful mix of colors and graphics.</td></tr>
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We were happy to meet with the Young Entrepreneur Association of California (YEACal), founded by our local Santa Susana High School students, and encourage them in "their goal to link up motivated young minds with local business owners willing to share their know-how." You can check out the full article in the Simi Valley Acorn <a href="http://www.simivalleyacorn.com/news/2015-06-19/Schools/Partnering_with_experts.html" target="_blank">here</a>.<br />
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<h3>
<a href="http://www.thinking2.com/web_services/simi-valley-web-design.asp" target="_blank">Responsive Web Design:  Simi Valley, CA</a> </h3>

Professional Website for Young Entrepreneur Association

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