Why Your Business Needs a Website

The importance of an online presence can often be lost on businesses that either feel they are doing okay with “business as usual” or are procrastinating due to the tough economic times. In today’s market it is utterly essential to be visible on the internet and to have a website, especially for small or local businesses that would otherwise not be able to reach such a broad audience.

In a good economy or bad, the marketplace is full of savvy customers that know what they want. Whether they are looking for the biggest bang for their buck or simply want to be a well informed consumer the search often starts with the internet. The majority of people generally begin their search for information, services and products online. Because of this it is imperative to make sure you and your business are out there and well represented. A website allows you to reach these customers, anywhere, anytime, 24/7.
Today, a company without a website is getting left behind and losing out to the businesses that have put their best foot forward on the web. Basically, if you have a business then you should have a website.

So let’s say you have a web site, what does your website say about your business? Does it portray your business and its product/services the way it should? It is not enough to simply have a website, your website should look professional and be efficient. For many of your clients this will be their first impression of your business and you want to take that opportunity to grab your clients’ attention, hold their interest, and gain their trust.

Having a professional website does not need to cost an arm and a leg but be warned, cheap websites can do more harm than good and often times will lose the business customers. If this is the case it is better to have no website than a website that makes your business look bad. For many small businesses having a website can help level the playing field by conveying to customers all your company’s strengths while portraying the professionalism of a larger company. Every business is different so it is important to budget for your particular needs. A website can be a powerful marketing tool and will more often than not give you a great ROI (return on investment). Again, first impressions can be everything so it important that you be in control of yours.

Thinking2 specializes in database driven sites and content management systems (CMS) that allow you and your company to maintain and control your website’s content. We offer CMS packages starting as low as $2,000 with $50/month hosting and provide a wide range of web applications to help you run your business more efficiently. Basic web design and development services are also available.